Privé Technologies Welcomes New Investor - Trenders Inc.

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Privé Technologies Welcomes New Investor - Trenders Inc. Supporting Fintech Businesses Expanding into Japan

Privé Technologies is pleased to announce that Trenders Inc, a company listed on the TSE Growth segment (TSE: 6069) has made an equity investment into Privé Technologies group of companies and formed a strategic alliance with Privé Technologies.

Privé Technologies is a global fintech company with its head office in Hong Kong and several subsidiaries in APAC and Europe. Through a strategic collaboration agreement signed with Trenders Privé Technologies will work together to enable Privé to deliver its award-winning wealth management tools and solutions to financial institutions in Japan and help them digitize their wealth management journey.

Group picture of Trenders, Inc and Prive Technologies.

From left to right: Ryoko Kurokawa and Ikuo Okamoto (Trenders Corporation), David Lee (Privé Technologies), Hyun Shin.

“We are very pleased to work with Privé. I see great potential in the company's solutions with leading technology such as AI portfolio management,” said Ikuo Okamoto (the 2nd from the left in the group photo), the Chairman of Trenders, “and we would like to work together to promote the digital transformation of asset management in Japan.”

David Lee (the 3rd from left in the photo), the President of Privé Technologies, who supervised the receipt of the investment and will also be the management representative of this collaboration from Privé side said, “It is extremely exciting to have the opportunity to collaborate with such an illustrious business partner like Trenders that is pushing the technological envelope in terms of AI and its application in Japan.

Julian Schillinger, the CEO of Privé Technologies, added, “We welcome Trenders as a new strategic shareholder into the Privé family. With the help of Trenders, we look forward to offering Privé’s award-winning technology to wealth managers in Japan. Our vision is to support the trends of hyper-personalization across all wealth segments in Japan, helping wealth managers to better understand their clients’ preferences and portfolio risks across products.”

Strong global network with over 60 clients in 16 countries

Privé Technologies was founded in 2011 and is a global fintech company with operations in multiple countries/regions (Hong Kong, Austria, Taiwan, Germany, Singapore, Thailand, and South Korea).  With its patented technology "AI-GO" and “vFunds”, Privé Technologies has successfully implemented a broad range of digital wealth management solutions for more than 60 enterprise clients in over 16 countries.

Privé delivers technology capabilities and SaaS services to market-leading global and regional financial institutions, including Citibank, Shinhan Financial, UOB, Generali, and Prudential, and is backed by institutional shareholders that are global brands in the financial services industry, including Credit Suisse and Samsung Venture Investment Corporation. With effect from October 2022, Trenders has also taken an equity stake in Privé, and the two companies have entered into a collaboration agreement under which they will work together to expand Privé’s service offerings to Japanese financial institutions. Trenders will fully support Privé’s expansion in Japan by leveraging its institutional network, and its expertise in digital marketing and Social Network Services (SNS) marketing.

Privé Technologies' highly flexible technology and solutions

Privé Technologies offers a modularized B2B wealth management platform with more than 30 pre-built modules that can be efficiently configured and combined to deliver the client's use-case objectives. Privé’s cloud-based SaaS solutions are highly flexible and scalable, and represent significant cost savings and benefits compared to on-premise software solutions. With these capabilities, Privé promotes and supports digital transformation through all aspects of workflow in the wealth management journey, improving operational efficiency and reducing costs.

Privé Technologies has received more than 90 awards worldwide for its advanced technology to date, including being named "Best Digital Wealth Management Provider 2022" in Hong Kong at the 2022 Fintech Awards organized by Wealth & Finance International.


Through this equity investment and strategic business alliance with Trenders, Privé aims to expand its business in the Japanese market by providing its award-winning solutions to financial institutions in Japan.

Privé Technologies

President: David Lee

Location: 23/F, Arion Commercial Centre, 2 Queens Road West, Sheung Wan, Hong Kong

Business description: Providing wealth management technology solutions


Trenders, Inc.

Chairman & Representative Director: Ikuo Okamoto

Representative Director & President: Ryoko Kurokawa

Location: F. Nissei Ebisu Bldg. 8F, 3-16-3 Higashi, Shibuya-ku, Tokyo

Business description: Marketing business, Investment business


DISCLAIMER: This press release is for information purposes only. Some of the statements in this press release may be forward-looking statements or statements of future expectations based on currently available information. Such statements are naturally subject to risks and uncertainties. Factors such as the development of general economic conditions, future market conditions, unusual catastrophic loss events, changes in the capital markets and other circumstances may cause the actual events or results to be materially different from those anticipated by such statements. Privé does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated status of such statements. Therefore, in no case whatsoever will Privé and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or for any related damages. Privé assumes no obligation to update any information contained herein.

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